Age – 50+

Skin Care Routine: Age 50+

How Aging Affects Your Skin

How Aging Affects Your Skin

No one likes to think about how getting older can change your appearance, mobility, and health. But in your 50s, lots of things change—including your skin. As you age, your skin naturally loses moisture, elasticity, and smoothness, making it drier, wrinkled, and much more delicate. You may even notice changes such as increased sensitivity. This is due to the fact that your skin is no longer as durable and youthful as it was a decade or so ago. If you neglect to care for your skin in these years, you could end up with more and worse wrinkles, increased dryness, and a much older appearance. Thankfully, the skin care experts at California Pure Naturals are committed to helping you maintain beautiful, healthy skin, no matter your age. That’s why we’re pleased to share the following tips for 50s skin care, including the best skin care products for the 50s and beyond.

Upgrade Your 50+ Skin Care Routine

As you age, it’s important to upgrade your skin care routine accordingly, to provide your skin with the best care possible. Follow the simple steps below to care for your skin once you reach your 50s, or use them as a guideline to develop your own personal skin care routine.



Start your day by using a gentle cleanser, such as our Gentle Cleansing Lotion, to remove dirt, oil and impurities from your face while nourishing your delicate skin. Remember, now that you’re in your 50s and beyond, your skin is much more delicate and requires extra care—so it’s best to avoid harsh skin cleansing products and techniques.


After your face is clean, using a toner is important for minimizing pores, improving tone and clarity, and soothing the skin. Our Clarifying Toner is gentle on delicate skin, improves the texture and tone of your face, and leaves you with a youthful glow. Using a toner also helps prepare the skin to fully absorb the moisturizing products you use, fighting dryness and dull texture.


Hydrating your skin with a facial lotion or moisturizer like our Glow Facial Oil can work wonders for dry skin. A good facial lotion can restore lost moisture to your face, one of the most crucial steps in any skin care routine, especially after you reach your 50s. Our Glow Facial Oil features jojoba oil and evening primrose oil, which work to naturally hydrate your skin. Follow it up with our Nourishing Cream featuring an effective blackberry antioxidant complex, cranberry seed oil, and argan oil, to provide your skin with essential nutrients and optimal hydration.


An important step in any 50+ skin care routine is to renew with a serum. Our Renewal Facial Serum is packed with intense hydrating oils, hyaluronic acid, and vitamins C and E to nourish and plump up your skin for a bright and youthful appearance.


Your delicate skin needs protection from the harmful rays of the sun, so be sure to finish up your 50s skin care routine with our Radiance CC Cream SPF 30 to blur imperfections and prevent UV damage.



Before you head to bed, it’s important to wash away the makeup, dirt, and impurities that have built up on your skin throughout the day. Wash your face with our Gentle Cleansing Lotion to cleanse the skin and prep it for moisturization. In your 50s, exfoliation should also be done once a week. After cleansing, use our Dual Action Scrub once or twice a week to scrub away dead skin cells, revive dull skin, and eliminate tough-to-reach dirt inside your pores.


Follow up cleansing with our Clarifying Toner to soothe your skin, improve tone and texture, and minimize pores before moving on to moisturization.


As you sleep during the night, your skin regenerates. Hydration is very important to fight dryness as your skin undergoes this process. Moisturize with our Glow Oil and Nourishing Cream to help keep your skin soft and smooth.

The Best Skin Care Products for Your 50s and Beyond!

Are you ready to fight aging with the best skin care products for your 50s? Here at California Pure Naturals, we are committed to providing the highest quality, healthiest products, so you can achieve youthful, vibrant skin. If you’re ready to try out a 50+ skin care routine for yourself, explore our online store for the products you need. And if you have any questions regarding 50s skin care, anti-aging, or our brand, we encourage you to visit our FAQs page, or contact our experts today. We can’t wait to help you achieve the healthy skin you deserve!